Before we began work with the production of our digipak, Jonny performed some thorrough research into various digipacks by some of our style models.
CHERYL - LIGHTS
This is the front of the Cheryl album which we are using as our main style model for our own album cover. This cover features Cheryl holding a distinctive pose, with a possible intention of showing off her tattoo. The font of the word "Cheryl" has a "lit-up" effect and looks as if it is glowing. Although basic, this album cover shows Cheryl has an attitude and a particular aura about her. This is what we will aim to replicate when producing our album cover.
This is the actual CD from within the digipack. The purple-pink colour of the CD is very gender typical and the font is kept consistant throughout the digipack and this is seen as a must by our group. The font is very recognisable and is so distinctive it is now a part of Cheryl's overall brand image. When choosing our font we will ensure it is stand out and appealing to our target audience.
The colour scheme is carried onto the back of the digipack. This is where the track-listing is placed on the average CD packaging. Although the track names are written in reasonably small font, they still stand out to the customer due to the contrast of colour with the pink-purple background. The bar-code is placed in the middle/bottom area of the packaging and everything is centralised which looks neat and "tidy".
NICKI MINAJ - PINK FRIDAY
This album cover relates thorroughly to the album name of "Pink Friday". The cover is entirely pink and also features the artist, Nicki Minaj, in a slightly seductive pose. This album cover also features gender-typical female features and connotations. Nicki's hair is even dyed pink which matches the name of the album and the album cover. When producing our album cover, we aim to have links with album name and the actual image on the front cover.
This is the compact disc design of Nicki's Pink Friday. The continuous theme of pink is followed through onto the CD and develops an artist identity. The same font is also continued and Nicki is pictured pulling a different pose to the other two covers and this is a very effective technique. This time, a close up image of Nicki was used to add variance to the digipak.
This is the back cover of the digipak. Nicki is pictured in a different bodily position and posing in a unique way. This back cover is entirely artist dominated and the song names are listed down the left hand side of the cover. Nicki's glamorous aura is portrayed through her clothing as the heels and dress she is wearing were clearly thought of for this particular picture. We must consider key features such as clothing when it comes round to creating our album digipak.
KATY PERRY - TEENAGE DREAM
This is another style model of ours, Katy Perry's Teenage Dream. The front cover of this digipak has an image of Katy Perry lying on a pink cloud. The pink colour of the cloud gives a sense of female connotations and gender typical features. The title "Teenage Dream" is metaphorically depicted on the album cover. Katy Perry is pictured in a seductive style pose as she is naked only to be covered by a part of the cloud.
The Compact Disc cover (right) links with the candy-floss style cloud and continues the candy-natured theme. A lollipop is being depicted on this compact disc cover and the continuous link to food throughout the digipak is a very creative technique used by the producer of this album digipak.
There is also an extra feature in this digipak which shows Katy resting on a rather large cake. Noticeably all the foods on this digipak are the typical "sweet" foods which could possibly represent her aura and persona of being a typical "girly" female. When creating our digipak we will consider including metaphorically thought out devices.
BRITNEY SPEARS - FEMME FATALE
This is Britney Spears' digipack album, "Femme Fatale". The front cover features Britney posing very distinctively and almost seductively. Britney is looking very glamorous and the gold font used on the front cover develops the stylised and glamorous feel to this particular album cover. The font style is representative of a "classy" female. These points will apply to our video as we aim to include a genre-typical glamorous feel to our album cover.
The back cover, unusually features an image which doesn't include an image of the artist looking directly into the camera, possibly showing the individuality of the artist. Britney is pictured looking out of the window and the track names are placed on this window which possibly depicts Britney actually looking at the tracks and this technique is very effective.
The actual compact disc is very plain in design. This particular design subverts the glamorous sense of style from the rest of the digipack. Behind the CD is another picture of Britney, this time a close-up and showing Britney's beauty. The words "Femme Fatale" is a french depiction of a "promiscuous female". This explaining why Britney is pictured posing seductively throughout.
RIHANNA - LOUD
Rihanna is unusually pictured not looking directly at the camera which is different to all other album covers I had so far looked at. This is to show a possible uniqueness of the artist. The bold redness of her lipstick and hair is also very effective and stands out. The boldness of these features could possibly depict elements of her bold, powerful persona.
The inside covers have another image of Rihanna, again not looking directly at the camera. The inclusion of roses in the inside covers blend well with the colour of her hair and act as a graphic match. Roses are stereotypically a beautiful flower and this is to link with Rihanna's aura of beauty. The colour of red is also stereotypically a seductive colour.
The compact disc cover has an image of an open rose, but the rose in picture is an unusually pale colour of red. This could portray that on the outisde, Rihanna is beautiful and seductive but on the inside she has different, possibly more sinister qualities shown by the paleness of the rose.
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