Wednesday, 24 October 2012

Advert Analysis

Today, I, (Jonny) started with the production of an advertisement gathering awareness for Lula Gomez's album "Rebelle".I looked at various album advertisements including Ellie Goulding's amongst many others.


This is a style model for the advertisement we are currently producing. It is a poster raising awarenss for Ellie Goulding, a very well known pop singer, and her album "Lights". There are obvious effects and editing techniques to emphasise and link to the word "lights". Ellie's hair has been manipulated so that there are glowing effects within it although her face is left totally clear, thus emphasising the importance of her on the poster. The letters of her name are also "lit up" which links directly to the name of the album, "Lights". The star ratings are included from companies such as "The Fly" and "Q magazine". We will definitely include this feature as it will make our advertisement look a lot more professional. 




This an album advertisement for Beyonce's album "Dangerously In Love". This is as simple an advertisement that I have come across in my research thus far. It merely features a picture of the artist, her name, the album name and the release date. The emphasis of this album cover is designated to Beyonce as this is the main attraction for anyone in the target audience. The second most noticeable feature of this advertisement is the released date of the album as the creators of this advertisement clearly thought this should stand out. There are no star ratings from any companies, differently to the Ellie Goulding advert. A constant colour scheme is kept throughout the production of this advert consisting of a colour scheme of black, white and silver.




This is Rihanna's advertisement for her album "Rated R". The black and white effect has been used by the designer for this particular advertisement and it looks unusually effective, in my opinion. The "R" in the top right corner is used as a brand image for the artist and the emphasis of the track "Russian Roulette" links well as lots of the words featured on this cover start or include the letter "R". The name of the artist is in a bigger font than the actual album name, thus highlighting Rihanna's star appeal. We will consider font styles and types to suit our artist when creating our album advertisement.





This is Leona Lewis' album advertisement for her album "Spirit". The advert is almost entirely image based and this would stand out to any target audience. Although this advert is very basic it is very effective due to the close up image of Leona. Leona's make up and hair has been carefully considered and crafted to create a positive, stand-out image on the advertisement. The font used on this particular album advertisement is entirely capitals and this is the case for almost the entire spectrum of adverts I have looked at so far. We will most likely follow this popular convention to add a tint of professionalism to our work.





This is one of Katy Perry's album advertisements for her album "One Of The Boys". It is clear to see that the colour pink has been used as a female attraction and a gender typical feature which represents her girly personality. Up to now, we have planned to use so called "girly" colours to link directly with our female artist.  Katy's outfit has been carefully chosen to stand out in the image as the advert is entirely image dominated. Katy's body and facial features seem slightly seductive which is a possible way of targeting the male audience.

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