In 1965, Bob Dylan produced a video for his song, Don’t Look Back. His black and white video didn’t contain any editing techniques as it was shot with just one camera. His video shows him standing at the right hand side of the screen, holding cards with lyrics on them and as each lyric was sung he dropped the card and moved onto the next one. The aim of this video was to make Bob Dylan more recognisable.
In 1964, The Beatles produced a black and white film of them acting as different characters while singing their songs. The film contained them running away from fans, with them not actually performing the song. This film was sent all over the world, as it developed their artist identity. The Beatles then produced a video in 1967 for their track ‘I Am the Walrus’, where they gave a strange message of ‘Everybody smoke pot’. This shows that they’re targeting the younger generation.
In 1975, Queen produced a video of one of their songs, Bohemian Rhapsody, produced on a 2 inch video tape. The video was showed on Top Of The Pops. This video was an amazement to all viewers, as it was something completely different to all the other videos. Thousands of pounds had been put in to produce this video as it's impact was highly anticipated by the music world. The video showed elements of performance and their fashionable image.
In the 1990’s, Madonna created a video for her hit song, Vogue. The video shows her dressed as the style of Marylyn Monroe and other glamorous people.
Michael Jackson shocked the music world with his 14 minute music video for thesong Thriller. The video is recorded in the form of a short film and is based on a horror genre. Throughout the video, the song stops at parts and carries on with the narrative while a creepy voice is talking and creepy music is playing, which builds the conventions of the horror genre influence even more.
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