Summary Of Project

When looking back at the duration of this project, we believe we have worked well as a group and our individual qualities have combined in order to create successful final products. The four areas of creating the music video, digipak, album advertisement and the blog have all been focused on and produced appropriately. We are both relieved and pleased with the work we have put in to create the four different features of the project and feel the group effort as a whole has proved successful. The workload was spread around pretty evenly so there was not too much pressure on one particular member of the group and the unison of the group meant there were limited divides which lead to a smooth and less stressful period of producing this project.

Evaluation

QUESTION ONE - In what ways does your media product use, develop or challenge forms and conventions of real media products?

QUESTION TWO - How effective is the combination of your main product (video) and ancillary texts (digipak and advert)?

QUESTION THREE - What have you learned from your audience feedback?

QUESTION FOUR - How did you use media technologies in the construction and research, planning and evaluation stages?

FINAL CUT VIDEO

After a long process of editing, chopping and changing, we have finally produced our final cut for the music video. We are delighted with the finished product as we believe we have achieved a professional looking video. The dance scenes, in particular, recieved recognition from our target audience and the introduction of a new narrative also went down well with our target groups. The inclusion of fast paced cuts along with a somewhat unusual narrative combined in order to create a successful music video.

Final Album Advertisement

This is our final cut of our album advertisement. The key necessities of artist name, album name and date are included and we included our artist logo to strengthen the artist identity. Although we included the key features, we believe we have added to the features appropriately to create a very professional album advertisement. The continuity of the glowing lights has also benifited our project as we see this as a key technique into revealing our individuality. We used and challenged conventions in various ways in order to create a unique final product and we are pleased with the outcome.

Final Digipack

Overall we are very pleased with the final digi-pack as we believe it successfully conveys the Pop genre we are going for. There is a consistant theme of glowing beams throughout which are similar to the glow sticks in our music video.The 'Lula Gomez' font is hand written and one that we designed ourselves to create originality and so it was exactly how we wanted. Everything is center aligned (apart from 'DELUXE SPECIAL EDITION' which is slightly to the right), on the cover so the audiences attention is directly center and therefore it is easier and quicker to take in everything. We are also thorroughly pleased with the outcome of the image on our front cover as we believe the pose our artist is holding shows a real aura and attitude. The inside image is is Sarah drawing an 'L' which we were able to capture with a slow shutter speed. Artwork like this is something which is conventionally shown within the Pop genre as it is exciting and original.

Diary Entry 14

Currently we are editing our final cut, adding editing techniques and making final changes. We have also been thinking of ideas for the digipak and advert and have one main idea. Sarah will be in a pitch black room with glow stick in her hand writing and 'L', with the camera on a slow shutter speed to capture it.

Diary 13

We now have a plan for our narrative and have sorted out that we will be filming this weekend. We are filming Sarah for the performance next Sunday evening and Mark and Rachel for the narrative on Saturday afternoon/morning. At the moment we are planning our locations and the exact shots we want so the filming goes smoothly and quickly.